Selling service packages

Overview: Selling your services and packaging them

Why do clients come to you and in what context do they remember to book an appointment? If you have a clear picture of this, you can tailor your services to best meet client needs at prices that will keep them coming back while allowing you to meet your income goals.

Services consist of the core service being provided (e.g., massage style) plus add-ons, specialized equipment, and specialized needs addressed. To simplify all of this for clients, packages can be used to pull together popular combinations meeting client needs.

Goals

Attract new clients looking for what you do. They need to
1. Find you, based on what they’re looking for
2. Select you, based on what you offer, availability, and price

Toolkit

• Searchable: Clients need to be able to find you when looking for a new therapist
• Comprehensive/ detailed: Services need to have sufficient detail to show up in search and attract client interest
• Simple: Packages targeted to specific client needs builds trust (from empathy) and allows for easy purchase.

Example Resources
• “Menu” of services and packages
• Online profile detailing services/packages, availability, experience, and facility
• Detailed description of each service or package
• Scarce services reflected in pricing