Creating an online presence

Creating an online presence

Overview of creating an online presence: Are you Searchable?

The internet and the emergence of search engines in daily life has made online reputation important. In addition to your own website or web profile, there is also a huge range of online commentary that may show up as customers research your name or business. To make things more complex, "Google Dopplegangers", people with your same name may confuse the equation even more

Therefore, it is important that you not only have a web presence, but that your massage credentials stand out, and stand out on the first few listings on the front page.

Goals

Create an online presence to help customers researching your name to find credible information about you, your approach to massage therapy, and your happy customers. Your goals are to:

  1. Show up on the first page of a search for your name
  2. Receive traffic from links relevant to massage or your customers
  3. Improve reputation via online review/rating tools

Toolkit

  • Links:Links are the lifeblood of the internet, as they tell search engines who is recommending that others take a look at your profile

  • Web profile:Put together a web profile that enhances your credibility and professionalism while helping to distinguish your work from other therapists. Have you created a free massage therapist profile on HealthProvidr?
  • Reviews:Online reviews are increasingly available. Ask your happy clients to post positive reviews. This will create a buffer to any negative ones that may pop up over time. Since HealthShoppr's reviews are tied in directly to the site, your asking for a review makes it much more likely that you'll build up a large amount of positive ones.

Example resources

  • Free profile: Signing up for a free profile on HealthProvidr.com will publish a profile that will be coded for search engine uptake. In addition, the profile can be used on HealthShoppr.com to allow customers searching for massage to find you, if you fit their criteria.
  • Endorsements: Asking clients for endorsements allows you to populate an early profile with social proof that you do good work, making it much more likely for new customers to come away with a good impression and book an appointment.
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